Cultural apropiation of the Wayuu designs in Vogue Magazine


Sophie Anderson, adventurer and expert designer,  presented her most recent designs during Paris Moda 2011 “Inspired” on the work of an indigenous community from La Guajira, Colombia: The WayuuFor the ones of us that know their work, there is absolutely no difference with the originals since this are the exact same mochilas Wayuu. Several persons protested the Vogue magazine which published in their cover page a picture of this Wayuu bags as Anderson’s own. Vogue magazine and Anderson explained a “confusion” and apologized after many protesters claimed for a retraction and respect for the Wayuu rights to their legendary work.

This kind of “plagio” keeps happening over and over and some designers expropriate traditional works without rights to them. We may see it on cultural fashion as well as in accessories.

Exposure of real indigene’s work in a global context is benefiting more this designer/merchants than the indigenes the tribes who are paid pennies under the promises of a long term commerce deal they never get.

Carriel Paisa

Carriel Paisa

During my last trip to Colombia, another of our millenaries cultural traditions “El Carriel Paisa” is displayed with “Hernan’s Sajar” mark and no proprietary allusion to the cultural tradition or the Town that have make them since the beginnings.

May be Is it time to establish an international organism to defend cultural traditions, rights of ownership and have tribal artists profit from the right to their work as musicians or designers do and defend.

Please give me your thoughts.

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